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Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employedPrice: |
Marketing Management 13th Edition Marketing Management
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing managementPrice: |
Belkin iPod Neoprene Armbands
The ultra-comfortable Sport Armband is hand-washable and water-resistant. It gives you full protection, easy-navigation to your iPod, and minimizes bulk on your armPrice: |
MSI Wind 10 Mini Laptop 1.6 GHz Intel Atom Processor, 512 MB RAM, 80 GB Hard Drive, Linux Novell SUSE, 3 Cell Battery White
Enjoy ultimate computing mobility with the lightweight yet power-packed MSI Wind U100 Mini Laptop, which features a 10-inch LCD screen for excellent web browsing, Intel's newest low-power processor, and Wi-Fi and Bluetooth connectivity. The crisply and colorfully designed Wind U100 also includes an integrated webcam for video chats and an ergonomically designed keyboard that's makes typing easy. It comes preinstalled with the easy-to-use and intuitive SUSE Linux operating system, and it's also compatible with the Microsoft Windows XP operating systemPrice: $399.00 |
PHOENIX Bird Firebird Silver Tone PEWTER PENDANT Necklace
Highly detailed. This piece is a fine crafted pewter pendant necklace. It is made from the highest quality 100% pewter inside and out. Nickle-free. Comes ready to wear with a jewelry black rope necklace or you could put it on your favorite chain. Just amazing!Price: |